How to list your property
The way a property is presented online has a major impact on buyer interest, time on market, and final sale price.
Set the asking price based on your selling timeline
The right price depends on how quickly you want to sell. If you need a fast sale, price close to the lower end of the market range to attract more viewings and early offers. If you can wait longer, you may start closer to the upper end — but the listing must be strong enough to justify it. The key is to avoid staying overpriced for too long: after several weeks without serious interest, buyers often assume there is room for negotiation.
Invest in great photos
Most buyers decide whether to visit based on the first three photos. Hire a real estate photographer — they use wide-angle lenses, controlled exposure, daylight shots, and avoid fisheye distortion. Bad phone photos can cost you tens of thousands at sale.
Write a description that answers buyer questions
The first sentence should state what makes the property unique (light-filled, top floor, recently renovated, walking distance from the metro). Then the practical facts: rooms, size, floor, condition, energy class. Avoid filler adjectives like "stunning" or "must-see" — buyers tune them out.
Choose the right portals and timing
List on Immobiliare.it, Idealista and Casa.it for maximum reach. Tuesday and Wednesday mornings see the highest portal traffic. Avoid launching in mid-August or between Christmas and Epiphany when buyer activity collapses.
Be responsive and ready to negotiate
60% of serious enquiries arrive in the first 10 days. Reply within hours, not days. Offers 3–5% below asking are normal and usually serious — don't refuse them outright; counter-offer and find common ground.